Easy and simple: you regularly email people who have signed-up to hear what you have to say. That e-mail contains a message about a product that you are selling and encourages them to buy it. As with any business method with such potential, the real power lies hidden, below the surface of what’s obvious. It’s not the easiest thing in the world to persuade anyone to buy something from you. But after you’ve laid the groundwork, it’s different and a whole new world of possibilities opens-up to you.
Ok – here’s how you can begin looking beneath the surface of this marketing powerhouse.
The Cash Code As you probably know already, you must get their permission before you begin any email campaign. Failing to get their express permission will get you labeled as a spammer – not good. That’s something you’ll always want to avoid at all costs. The best it could ever get is extreme difficulty overcoming such a label, very likely you never will. So only email those who have successfully and properly signed-up to be on your marketing list. Once they’ve become subscribers, then you can put them in your marketing process and begin building a solid and lasting relationship with them.
If an email contains a most wanted response, such as clicking on a link, then be sure you use a call to action for the reader. When you actually tell people something like, “click here now,” that is a call to action phrase. And merely offering a product description is never enough to encourage people to buy. You’ll want to do all you can to make them want to buy from you and not someone else. That’s what the call to action is for, plus be sure to make the ordering process as few steps as possible. The Cash Code
Avoid coming across like you’re writing a sales letter and be more informal and relaxed. This includes using your recipients name at least once, usually at the beginning of the letter. Write normally without using the name too much. If you use their first name too many times you may induce negative reactions toward your email. Be careful and do your best to strike a good balance between sounding personal and sounding like a scam artist.
There are artistic elements to email marketing. Quite a few IM marketers drop the ball with their emails, and that is why you see a lot of poorly written and thoughtless emails. So many marketers think that the only thing they need to do is say “hey, buy this!” You need to become knowledgable and take the time to create good messages that are effective. Persist, and you’ll get better.
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